Home Ownership Matters
There’s a reason homeownership is called the American Dream. People aspire to home ownership for the financial and social benefits it conveys. The print ad for this campaign explains Realtors’ long-standing commitment to defending homeownership.
Separately, the “Book Report” materials emphasize the social benefits of homeownership for families and communities. These materials include TV, radio, print and online creative that underscore the value of home ownership in improving academic achievement, creating stability and strengthening families.